The major benefit of SEO is driving organic visitors to your website. But those clicks are only so valuable if a large amount of them don’t end with a conversion. Google looks at the amount of time that visitors spend on your pages, page views, and bounce rate to understand whether visitors are finding your pages valuable and relevant. CRO techniques can help elevate your SEO performance by improving upon all of these factors.

The number of conversions on your web pages are not a ranking factor. Neither are metrics like page views or bounce rate. However, low bounce rate, page depth, and page views often correlate with worse SEO performance. The CRO process can help improve these signals across your web pages so you can get more out of the website traffic you earn from search and elevate your performance overall.