SAAS SEO AGENCY – 2020 SEO MARKET LEADER
SaaS Marketing SEO strategy
SaaS companies have strategic goals. Our SaaS marketing agency will help your sales team earn more qualified leads and increase conversions in less time.
The companies you trust, trust SEOXREACH
Why SaaS companies need SEO
The SaaS space is a competitive marketplace that does not appear to be slowing down anytime soon. For newer software companies, lead generation, brand awareness, and customer acquisition are challenging across any marketing channel, but competing with direct competitors over niche keywords presents a unique challenge for SaaS brands. Any SaaS company bringing a new product to market needs an effective SaaS SEO strategy with strategic keyword targeting that drives organic traffic, generates leads, and lowers customer acquisition costs. For tech companies with a narrow, specific target audience, an SaaS SEO campaign is the most successful, cost-effective way to earn new leads and fuel SaaS growth.
Keyword Targets &
Clusters
SaaS Content
Development
Conversion-Optimized
Web Design
Our UI/UX designers will elevate the page experiences of your website to make it higher-converting and better performing.
SaaS Paid Media
Campaigns
OUR APPROACH TO
Optimizing SaaS for Maximum
Search Visibility
The foundation of any SEO strategy is keyword selection. The best keywords will have a high search volume, lower keyword difficulty, and drive qualified traffic to a website. But for SaaS brands, industry-specific language gives keywords very high search intent, making them more competitive to rank for. This drives up the CPC of SaaS related keywords in paid media campaigns, eliminating this marketing channel for many newer SaaS startups on a smaller marketing budget.
Finding different types of keywords — both short and long-tail keywords — that present more opportunities to appear in many search engine results pages is the best way to compete in the SaaS industry. Strategies like keyword clusters can help improve site rank by producing great content and blog articles that have relevance to the content clusters and link back to the key pillar landing pages on your website. These content pieces can help you earn new keyword rankings while also developing your topical authority and depth in your SaaS niche
The SEO professionals at LinkGraph will perform extensive keyword research to identify the best keyword opportunities in your SaaS market. The target keywords and queries for your SaaS SEO campaign will not only be those your target audience is already using, but those that your SaaS website stands a strong chance of ranking for and converting from. With the right keyword strategy, you can earn new SaaS clients and reach your business goals more quickly and cost-effectively.
Even for organic SEO, niche keywords can be very difficult for newer startups to rank for, even with the right keyword targets and on-page optimization efforts. This means that any successful SEO strategy must also be aggressive in off-site tactics to build links from multiple referring domains. A healthy and expanding backlink profile shows Google that your SaaS brand has credibility and authority in your specific SaaS space.
The best way for your SaaS brand to experience exponential growth is through building links in reputable, industry-specific, high-level publications. LinkGraph specializes in earning SaaS companies industry-specific backlinks with contextual anchor text that provide Google with a clear understanding of what your on-page content is about.
At the end of the day, there is only one right way to do link building. LinkGraph’s copywriters create original content and our outreach team earns placements on reputable publications that are compliant with Google’s algorithm. In order to rank for the competitive keywords that populate the SaaS marketplace, link building is the most important SEO tactic. For many SaaS companies, link building is the difference maker that propels their website to appear in Google search for relevant keywords in the SaaS industry.
In addition to earning high-quality backlinks, a steady stream of new content presents endless opportunities to expand your customer base, target specific keywords, and earn loyal customers. Our content marketing team will develop topic ideas in your SaaS vertical and create high-quality content that potential customers at the bottom, middle, and top of the funnel will all find useful, informative, and valuable.
Our original, engaging, search-friendly content will help drive more traffic and establish your software company as an authority and expert in your industry vertical. The sale of SaaS products usually requires multiple touchpoints, and providing valuable content can give consistent opportunities to reconnect with and reach out to high-value leads. Content marketing is great for SaaS lead generation, and with every new type of content you create — ebooks, blog posts, tutorials, or webinars — you create new opportunities to rank in search results and earn new customers.
Every piece of content that LinkGraph creates is optimized for SEO performance with the help of our proprietary copy optimization software. As a LinkGraph client, your SaaS company will also have full access to our software and can use it to develop content in-house and improve your SaaS SeO strategy at all levels of your organization.
In order to rank on the first page of Google, your SaaS website needs to be optimized for the high-value keywords in your industry. On-page content includes all of the visible content on your website but also the title tags, meta descriptions, and other HTML elements that form the back-end of your website.
Product pages, homepages, blog posts, and any other landing page on your site should be optimized for the keywords you want to rank for. Every new page of content on your site gives your SaaS brand a new opportunity to optimize for a keyword with strong search intent, or to link back to the pillar pages in your content clusters.
The foundation of on-page SEO is creating high-quality content that is valuable to users and well as well-understood by Google crawlers. SaaS businesses who take the time to do on-page optimization can see immediate ranking improvements in just a few short weeks.
Our digital marketers are technical SEO experts. From HTML tags, internal links, page load times, site architecture, and rich snippets, we make sure every part of your software website is efficiently crawled and indexed by search engines. Track the impact of our technical optimizations in real-time with your easy-interface customer dashboard.
Our SaaS marketing agency can perform advanced on-page optimization techniques with internal links, schema.org markup, XML sitemaps, SEO A/B testing in Google Search Console, and more to ensure the best results with your SEO efforts in the long term. Depending on your business model and SaaS product, we find ways to maximize your SERP real estate to drive more clicks and organic traffic.
A technical SEO audit can help your brand understand why your website is failing to perform better in search engines or why your click-through rate is low. With a few technical optimizations, you may be able to immediately improve traffic from search engines and see your site move up in rankings and revenue in your SaaS market.
After your website visitors arrive from search engines, the work of optimization is still not finished. Conversion rate optimization is essential in order to transform that searcher intent into a buying decision. Searchers may not be ready to make a purchase the first time they visit your SaaS website, but carefully placed lead capture forms, free trial signups, CTAs, or free tools can generate an email address or phone number that opens up a conversation that eventually leads to a purchase decision down the road.
This type of strategic web design is crucial for B2B SaaS companies where the next step in the sales funnel is usually product demos, free trials, or some other type of product marketing. There are different ways to improve the conversion rate of your entire site, and LinkGraph’s design choices will depend on the specific needs of your SaaS customer, whether searchers find you primarily on desktop or mobile devices, and how much information is needed in the buying journey before making a purchase of your SaaS product.
Our web development, design, and UI/UX team will improve the conversion rate of your SaaS website. After studying the buyer’s journey and user pain points across your website, we make the necessary improvements to product pages, site structure, mobile experience, CTAs, and chatbots to improve the overall page experience and produce tangible results for your brand. Whether you want more demos, bookings, or sales consultations, our data-driven approach will turn increased traffic into increased revenue.
Due to the competitive nature of specific keywords that have high levels of search intent, CPCs in Google Ads can be very expensive for any SaaS company that wants to run a PPC campaign. This doesn’t mean that paid media is not an effective marketing campaign, it simply means SaaS companies need to be smart about their budget and campaign settings to make sure they get the most out of every click.
Ideally, paid media should be paired with a strong organic search strategy in order to improve search KPIs across your SaaS website. A skilled SaaS marketing agency like LinkGraph can provide a managed, tailored campaign that invests your budget wisely across multiple digital channels. After sharing with us about your SaaS business’ unique needs, our marketing agency will have a better idea of what the right direction is for your website to gain the most growth online visibility, and lead traction.
LinkGraph has years of experience studying keyword data, identifying target markets, and driving the most qualified traffic through PPC clicks. Our optimized campaigns can help improve your quality score, ad relevance, and ultimately your bottom line, because the most optimized, efficient campaigns will end up decreasing the overall cost you pay for click in the ad auction. For more insights on the best practices of Google Ads and PPC campaigns that LinkGraph employs, check out our ultimate guide to paid media ebook.
Due to the competitive nature of specific keywords that have high levels of search intent, CPCs in Google Ads can be very expensive for any SaaS company that wants to run a PPC campaign. This doesn’t mean that paid media is not an effective marketing campaign, it simply means SaaS companies need to be smart about their budget and campaign settings to make sure they get the most out of every click.
Ideally, paid media should be paired with a strong organic search strategy in order to improve search KPIs across your SaaS website. A skilled SaaS marketing agency like LinkGraph can provide a managed, tailored campaign that invests your budget wisely across multiple digital channels. After sharing with us about your SaaS business’ unique needs, our marketing agency will have a better idea of what the right direction is for your website to gain the most growth online visibility, and lead traction.
LinkGraph has years of experience studying keyword data, identifying target markets, and driving the most qualified traffic through PPC clicks. Our optimized campaigns can help improve your quality score, ad relevance, and ultimately your bottom line, because the most optimized, efficient campaigns will end up decreasing the overall cost you pay for click in the ad auction. For more insights on the best practices of Google Ads and PPC campaigns that LinkGraph employs, check out our ultimate guide to paid media ebook.
SaaS SEO Campaigns
We will identify the different keywords that present the most growth opportunities for your SaaS site. With better results in the SERPs, more searchers with strong user intent will find your SaaS offering. By getting your website in front of more of the right people, you can nurture the relationships necessary to earn customer loyalty and build more brand awareness. With our fully managed SaaS SEO campaigns, we’ll develop a market strategy that propels growth across every digital channel.
The first step to growth is a strong link building campaign. Whether you need 5 links or 500, we will get you the links and referring domains that improve the most important ranking factor for your website — site authority. You can purchase plans on a monthly basis to keep your backlink profile continuously growing. Check out our link building packages. We have great options for SaaS companies of any size and at any stage of growth.
From your meta description and page titles to your blog content, our marketing team can improve the content on your site to maintain your brand voice and get your website in the top results. We start with an SEO audit to see what kind of content you have on site, ensure there is no thin or duplicate content or other pain points. Then we determine what relevant content, featured page or blogs would be the best fit for your on-site strategy. Regardless of your business type, our internal team can create content that is valuable, useful, and informative for your ideal customer.
If your SaaS company is ready to aggressively pursue growth across all channels, LinkGraph offers fully managed SaaS SEO campaigns for new and established software businesses. A managed campaign is a great way to strategically combine SEO, paid media, and content marketing strategy to generate tons of new leads from your target markets. For those brands who want to achieve growth quickly, a managed campaign is the best way to scale up your online visibility and revenue.
SaaS Search Terms
For software companies, the list of keywords that you will target will likely have strong levels of search intent. The buyer persona of a software client is normally not a casual shopper, but someone actively researching the available offerings on the market with plans to soon be a buyer. This can make those keywords competitive and more expensive in paid media campaigns, but an experienced SaaS marketing agency knows what it takes to earn rankings for those top spots.
Depending on the ins and outs of your industry, SaaS keywords will likely have smaller search volume. However, the good news is that those searchers entering those queries into the Google bar are more likely to convert, because of the technical information required to even know to enter the term in the first place. LinkGraph will learn the industry-specific phrases that your buyer persona is utilizing and target those keywords that are realistic for ranking but still display high levels of intent.
Any SaaS consultant will tell you that in a nutshell, the specificity and intent of SaaS keywords means that they are usually considered high-value. PPC clicks drive web traffic for the short term, but earning organic rankings for high-value keywords can bring conversions and revenue for a long time. For this reason, it's always the right time to invest in SEO for SaaS companies.
Benefits of SaaS SEO
With optimized on-site content, clear messaging, and engaging user experience, SaaS brands can transform their websites into conversion machines. There are many great ways to acquire new customers, but nothing like SEO can help you do so at such low cost-per-acquisition. For larger and smaller businesses, organic SEO and content strategy can help turn searchers into customers.
Improve your brand awareness at both the bottom and top of the funnel. Blog posts, email marketing, and social media channels can all be important factors in growing your brand, but Google results are the first thing potential buyers are most likely to come across. If content from your SaaS website keeps showing up for search terms related to your industry, potential buyers will associate your brand name with expertise and authority in your niche.
SEO engine Optimization is a great way for new startups entering the market to catapult growth and shoot past competitors, but it also allows for your software company to grow in the long term. Our LinkGraph SEO specialists have the skill set to keep traffic coming to your site and converting for years to come.
SaaS Marketing SEO strategy
To learn how your SaaS company can boost conversions and revenue, schedule a call to talk to one of our experts.
STILL HAVE QUESTIONS?
Frequently Asked Questions (FAQ)
Ecommerce is simply the sale and purchase of services and products on the internet. Ecommerce sites can be far-ranging in their size depending on the quantity of their products or scale of their services. There are over 25 million ecommerce sites on the internet. Because 63% of shopping now occurs online, ecommerce is continually the most competitive vertical on the internet.
The fundamentals of SEO strategy always remain the same, but the larger size and increased number of landing pages for most e-commerce sites requires a technical, customized strategy. Technical SEO, page experience, on-page optimization, and strategic site architecture are crucial to improving rankings and organic traffic for ecommerce sites. Smart e-commerce SEO strategy ensures efficient crawling and indexing of those multiple landing pages as well as conversion-focused web designs on the highest-performing pages.
E-commerce is one of the most competitive categories in digital marketing, so implementing a profitable strategy across SEO, paid media, and on-site content is crucial for new brands without existing market share or brand awareness.
E-commerce sites are more likely to suffer from issues like thin content or duplicate content as a result of a higher number of product and category pages. Also, poor site architecture is common for ecommerce sites, causing Google to inefficiently crawl category pages or product pages that receive far less traffic. Poor keyword research can result in ecommerce brands targeting keywords that are far too competitive and already dominated by the biggest players, resulting in less chances for driving new organic traffic. Having a low-quality page experience can be disastrous for ecommerce sites, as potential customers will go to competitors’ sites where they can find the products they’re looking for via a web design that prioritizes their user experience.
Our e-commerce SEO experts are fully aware of these unique challenges. We are able to quickly repair and mitigate these pitfalls by implementing technical optimizations that help search engine bots more efficiently crawl and index e-commerce sites.
Running scalable, profitable PPC campaigns for ecommerce sites requires strategic choices in keyword bidding, Google Keyword planner use, audience targeting, geo-targeting, and other features in order to maximize budgets and ROI. Creating optimized landing pages specifically for paid search clicks can help increase conversions and revenue in any paid media campaign.
Content strategy, keyword research, paid media, technical SEO, on-page optimization and more. We are a full-service digital marketing, SEO, and web design agency and can tailor all of our services to meet the unique needs of ecommerce websites to help drive leads, sales, and revenue.
Competitor analysis is crucial for ecommerce sites as they try to surpass their competition to get their products in the eyes of more potential customers. We do keyword research to identify the best traffic and keyword opportunities in your industry vertical. For paid media campaigns, we reverse-engineer your competitors’ approach to earn the highest-value clicks of those looking for your products or services. The LinkGraph team becomes experts in your industry and ideal buyer persona to make sure your ads appear in front of those most likely to convert.
With the help of LinkGraph’s proprietary organic difficulty score, we identify the least competitive, highest volume keywords in your vertical so your site can start ranking and driving organic traffic quickly. By using content strategy to target new keywords and new keyword clusters, we expand your market share through increased rankings and traffic. For PPC campaigns, we choose affordable keywords with lower CPCs to make the most of your budget and increase the profitability of your campaigns.
For those online retailers with brick and mortar stores, local citations and listings can be a cost-effective, simple way to drive organic traffic and get your ecommerce website appearing on the first page of Google in features like map packs for location-based searches. We have helped hundreds of brands with our e-commerce SEO expertise surpass national and top brands in local searches.
More than half of all online shopping occurs on a mobile device. Ensuring that your ecommerce site is high-performing and provides an optimal user experience is essential in ranking well in the SERPs. If your ecommerce site is experiencing low PSI scores and high bounce rates, a UI/UX or technical SEO audit can help you troubleshoot how to improve your site speed.
If your ecommerce site is in need of a new conversion-focused web design, our UI/UX designers can transform your online store into a revenue machine. We study user behavior and user journeys to improve page experience and conversions. We add internal links to give your product and category pages a more strategic site architecture.
At LinkGraph, we have a learning center where you can read a variety of blog content and ebooks about search engine optimization topics ranging from link building, to content marketing, to on-page SEO and more. We publish new content monthly to help our clients and followers stay sharp in all things digital marketing and SEO.
Absolutely! Our digital marketing professionals are e-commerce SEO experts. Schedule a free consultation today.
Why choose LinkGraph for your SaaS Marketing Agency?
LinkGraph has worked with hundreds of SaaS companies to build their site authority and outrank their direct competitors. Our SaaS marketing agency operates at scale, and can implement the robust strategy needed to get your website ranking in just a few short months. Connect with one of our SaaS SEO specialists to learn more about how our strategic SaaS SEO solutions can help your software company crush your growth and revenue goals.
LINKGRAPH IS AN SAAS SEO EXPERT
Why should you work with LinkGraph for your SaaS SEO
All of our enterprise clients have full access to our proprietary SEO software suite. Empower your in-house teams to implement SEO best practices at every level of your organization.