What Are Technical SEO Services?
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Why your brand needs a Technical SEO Agency
Although Google continues to get better at understanding the content of web pages, their crawlers are still robots. This means the technical elements of your website are essential in improving your site’s performance in search engine results.
Technical optimizations give your website a competitive advantage by helping major search engine bots crawl and index your website more efficiently.
Also, technical SEO helps Google understand the topical relevance of your content to users’ search queries, boosting your web pages in more relevant keyword searches. From mobile-friendliness to schema.org markup, our technical SEO experts will ensure that your website leverages every technical edge so you can outrank your competitors in organic search.
Sitemaps & Crawl Budget
Sitemaps help ensure the most important pages of your website are crawled, indexed, and ranked by Google crawlers. Less crawl errors and indexation issues means better results.
Schema Markup & Rich Results
Make a bigger impression in the SERPs with structured data markup . Build on your organic search performance with rich results that make an even bigger impact.
HTML Tags & Technicals
From title tags, meta descriptions, to hreflang tags, we optimize the backend of your website for users and search engine bots.
Page & User Experience
Page load times, page speed, and responsive design all impact your organic rankings. A strong technical foundation means a better user experience for your website visitors.
Technical SEO Solutions
Technical SEO Audits
Our technical SEO services begin with your website audit to identify any technical issues, crawl errors, broken pages, or other site errors. Even site owners who implement the best practices of on-page SEO can still be held back by invisible technical SEO issues and common mistakes on the backend of their websites. Our audits can unveil duplicate content, orphan pages, broken urls and more complex technical aspects that can go easily unidentified, but significantly impact your ability to show up in search results.
No matter how large your website, our SEO team will do a technical audit of your all website pages and return with actionable insights on how to resolve those site issues. After your site audit is complete, we develop a technical SEO strategy that prioritizes improving the crawlability, indexing, rich snippets, and technical performance of your website. From site structure, internal links, html best practices, and breadcrumbs, we will implement all of the technical fundamentals that are most likely to elevate the pages of your site for your keyword targets.
On-Page SEO
On-Page SEO not only includes the visible content of your web pages, but all of the invisible HTML code and HTML tags that Google robots crawl. On-page elements like page titles, meta descriptions, rel canonical tags, url structure, and even specific programming languages like javascript can all impact how Google understands the content, relevance, and quality of your site’s content.
These on-page elements fall under the umbrella of technical SEO, and we will make sure your website are optimized to rank for the keywords that will bring you the most valuable clicks. Whether you need technical optimizations to your existing or new content, our on-page seo services are an effective way to see your keyword rankings for your urls improve without requiring a long time or wait period.
On-Page SEO tags also need to be geared toward users and can help improve click-through-rates (CTR). The page title and meta description are visible to users in search engine results, and if they are not thoughtfully crafted, it is unlikely they will bring organic traffic. We are experts in crafting tags that helps in generating more clicks from search rankings.
Crawlability & Sitemaps
Our technical SEO services focus on using sitemaps to elevate the most important pages of your website in search engines. We also help you use your crawl budget more efficiently. A sitemap is like a roadmap for your website. It communicates to search engines your site architecture and identifies which webpages are the most important.
XML sitemaps are particularly important for ecommerce sites or enterprise-level websites with hundreds to thousands of product pages. Helping Google crawlers understand which of those many pages to rank for specific keywords is essential in search engine optimization. If you’re a webmaster who only has a few primary landing pages on your website, submitting a sitemap in Google Search Console will not be as important to ranking, but it’s still important to regularly monitor your crawl report and make sure bots index pages successfully.
Google also provides a limited crawl budget for every website, meaning some of your web pages will get crawled and indexed more frequently than others. Sitemaps also communicate to Google which main pages should be crawled more frequently than others. Technical SEO elements like sitemaps are more advanced concepts, so it is better to work with SEO specialists prior to generating an XML sitemap for your website.
Mobile-First Indexing
Google uses mobile-first indexing. This means Google will index the mobile url of your web pages for their rankings. This is because the majority of search engine users, from Google to Bing, are searching on their mobile devices. There is no way to opt out of mobile-first indexing , as Google only has one index. This means that site owners should ensure their mobile pages are being crawled successfully and have the same content and metadata as the desktop version of their website.
It’s a good idea for webmasters to test the mobile-friendliness of their websites in Google Search Console. It’s important to remember that mobile-friendliness and mobile usability are different, and mobile-first indexing is focused more on ensuring that metadata is consistent on the backend of your site for desktop and mobile versions. Structured data, meta robots tags, alt text, images and videos, should be consistent across both versions. Page speed is also a factor that is incorporated into mobile-first indexing. If your page load times and site speed are slow, that will not create a great experience for searchers.
We ensure that your website is consistent across desktop and mobile versions. We also can improve your page load speeds and Page speed Insights Scores, reduce bounce rates, and leverage an edge with mobile-first indexing. If you have Accelerated Mobile Pages instead of mobile pages on your site, Google bots will perceive the AMP page as the mobile-version of your webpage. If you have three versions of your webpages — desktop, mobile, and AMP – Google will index the mobile page over the AMP page.
Site Structure
Site structure helps Google (and users) understand your different pages and how they are related or connected to each other. Your homepage is obviously the start of your site structure, but it’s important to leverage url paths, links, navigation bar, and other elements of your site architecture for better search engine rankings. Google likes structured data elements like breadcrumbs that help searchers and bots understand your website hierarchy.
Your site structure should ultimately be shaped like a pyramid, with your homepage at the top, your category pages beneath the homepage, and your other pages (or product pages for e-commerce sites) beneath those. For large sites, site structure can get even more complicated and important, and our SEO experts will ensure that the backend of your website communicates to the googlebot how every specific page correlates.
When websites have a large number of pages, it’s essential that Google’s web crawlers can find all of the pages quickly and easily. Let our experts ensure that your website’s structure follows technical best practices, improving your site’s crawlability, link equity, and overall visibility in the SERPs.
Site Structure
Internal links are clickable hyperlinks that point to some other page on your website. Search engines use your internal links to navigate through your website. Internal links not only communicate to bots your site architecture, they keep users navigating and exploring your site rather than pressing the back button to return to their web browser or the search results pages.
Internal links also distribute PageRank across your site, or what is also known as link equity. Getting your internal links right is the easiest way to elevate the most important website pages of your domain in the search engine results pages.
Our technical experts will identify the ways that your website can leverage internal links more effectively. We will also repair broken links, implement redirects where necessary, curate the links in your navigation menu and the footer of your website, improve internal linking anchor text, and ensure your links point to the right content that is most relevant for users. When you add a new page or content marketing resource to your site, we ensure the internal linking profile helps elevate those pages quickly and for the right keywords.
Most site owners do the bare minimum when it comes to internal linking, but with our strategic SEO services, you can get more from the links on your site’s url. For older websites who have earned Page Rank, the next step is to use that link equity to improve your site’s ranking for the web pages that are the most valuable or the highest performing.
Site Speed and Performance
The technical performance of your website is also key to improving rankings and meeting the quality signals of search engine algorithms. No one likes a slow website, so if search engine crawlers see that your website load or page load speed is subpar, or you lack a responsive website, it’s unlikely Google will show your website to searchers, even if it is the best content available.
Also, your site’s speed is not just a ranking factor, it impacts your conversions. Most likely, searchers will not sit around waiting for your site to load. They will press the back button on their web browser and find another site’s page that loads faster.
If you’re not quite sure if your website currently measures up, you can utilize Google’s Pagespeed insights tool. If your score is under 80, your website is not fast enough. Google webmaster tools will suggest ways to improve your website speed, but a LinkGraph expert can work through the entire technical checklist and implement both the basics and more advanced strategies to improve your website’s performance.
The good news is, our seo specialists are experts and will ensure your web pages load quickly and that you have a responsive site. We can create AMP pages if you desire, making your mobile site more high-performing and fast-loading for mobile users. We will help you avoid any Google penalty related to site speed or technical performance, even as you add new content or new urls to your site. If you are migrating your website to a new version or new web hosting, we provide site migration guidance to ensure search engine spiders crawl your new url paths and that you don’t lose the higher rankings you’ve worked so hard to earn.
Structured Data Markup
In recent years, Google has implemented different types of rich results and enhancements for certain types of keyword queries. Rich snippets are those search results that make an extra impact in the SERPs, whether by including gold stars that represent your client reviews, a knowledge graph that includes your brand logo and social media accounts, or product, recipe, and event listings. Rich results help your brand stand out, but they are only possible if you have structured data markup implemented on your site’s pages.
Also, your site’s speed is not just a ranking factor, it impacts your conversions. Most likely, searchers will not sit around waiting for your site to load. They will press the back button on their web browser and find another site’s page that loads faster.
Structured data markup, or schema.org, is a standardized HTML code that makes it easier for Google engine crawlers to crawl, organize, and display your website content. There are different types of structured data markup that you can implement on your web pages depending on the types of rich results you seek, but some of the most common are breadcrumbs, logos, local business, sitelinks, and others. Structured data will help Google’s web crawler find the specific content to include in the enhancement or rich result. More rich results help your brand look even more appealing to your target audience.
Google’s structured data testing tool can help site owners develop, test, and modify structured data markup. LinkGraph’s technical experts are skilled at implementing those markup types that will help your search results have an even greater impact with users. Structured data markup is best completed by skilled web developers who are familiar with SEO best practices, and our technical SEO services include schema.org markup implementation.
Technical SEO Packages
Our technical SEO team offers a range of technical SEO services. From site audits to metadata optimization, to page experience improvements, we will make your web pages more search engine-friendly and higher-performing.
Choose from our service offerings below, or connect with an account manager to determine the technical deliverables that best meet your website’s needs.
Talk to a SEO Specialist
Technical SEO Audits
In our site speed audit, we measure your site speed, page load times, and image loading using Google Pagespeed Insights and other tools. If you want to improve your website's technical performance, our site speed audit is a good first place to create an action plan and understand the scope of your site's technical challenges. We will also audit your site for security to look for essentials like an ssl certificate (secure sockets layer) so Google sees your website as a safe and secure place to send users.
Google's mobile-friendly test will let you know if your website is mobile-friendly, but our audit will look more closely at the mobile version and performance of your website. We can determine how well a googlebot is crawling and indexing your mobile pages and ensure that the metadata of your desktop and mobiles sites are consistent. We will then offer actionable insights for how to improve your website's mobile-friendliness with suggestions like reducing redirects, unblocking javascript, HTML and CSS code, and more.
Our content audit will evaluate all of your on-site content to identify technical inefficiencies. Google will penalize sites with duplicate content, thin content, and duplicate pages. Each page of your website should contain unique content, and any duplicate content needs to have canonical links and tags to communicate to the googlebot the master version of the page. We will audit everything on site from HTML tags, css style sheets, metadata, and webcopy. A content audit can be very helpful for identifying duplicate content issues, particularly for large websites with hundreds of landing pages.
The internal linking profile of your website is essential to your site's performance in search engine results. Google does not like too many redirects and will penalize sites with broken images or broken pages or other status codes. We look for broken pages, broken images, response codes and offer concrete, actionable insights for how to resolve the problems. We will also suggest new internal linking profiles to better distribute PageRank across your website so the most important pages of your website rank more often.
Benefits of Technical SEO
1. Organic Traffic
2. User Experience
3. Better Quality Clicks
Other Technical HTML Tags
Image searches
Alt Attributes
Robots.txt
Rel Canonical URLs
Frequently asked questions
As a SEOXREACH client, you have full access to our SEO software dashboard that includes our keyword research explorer, our Google Search Console Tool, and our popular Landing page optimizer. If you are not a client, we provide trials of our free tools so you can see how the right software product can elevate your SEO strategy across every level of your organization. If you like what you see, you can access our entire suite of SEO tools with a monthly subscription or check out our Link Building Services.
