In simple terms, SEO (Search Engine Optimization) means the process of improving or increasing the visibility of your business website in Google, Microsoft Bing, and other search engines whenever people search for you through keywords (search queries) for:
Products you sell.
Services you provide.
Things you know a lot about like blogs, questions/answers, etc.
The easier it is for people to find your website in search results, the more clicks you’ll get. SEO is important because it also helps you attract visitors who might become customers or keep coming back for more.
Why is SEO important?
SEO is important for businesses because it helps you attain visibility for search queries organically. This will help you earn rankings rather than having to pay for them with Google ads or pay-per-click (PPC).
When people search for things you offer online, you want your website to be easy to find by ranking the keywords by SEO. More website visitors means more chances to turn them into paying customers, and all without needing expensive ads!
However, SEO’s importance to a business can vary.
Launching a brand-new product can be exciting, but SEO (search engine optimization) might take some time to get you the results as per your expectations. This means tactics like paid ads or getting mentioned in news articles might be a quicker way to generate buzz and get people interested in your new offering.
The same may apply to events like conferences or limited-time courses, where email marketing may be a better fit due to the short-term nature of the product or service.
Many B2B service businesses can achieve faster results by connecting through LinkedIn or conducting one-on-one sales than with SEO.
Millions and millions of people search online every day. This is how many people find websites! That’s why it’s important to make your website easy for search engines to understand.
Types of SEO
There are three types of SEO:
Technical SEO:
Technical SEO is a broad category relating to the technical infrastructure of your website and its relation to SEO. Like page speed, website user experience, and mobile-friendliness.
Common technical SEO tasks include:
- Submitting your sitemap to Google
- Ensuring your website is mobile-friendly
- Using HTTPS instead of HTTP
- Having an SEO-friendly site architecture with logical navigation
- Optimizing for Core Web Vitals (metrics that indicate how high quality a user’s experience is)
- Improving your page speed
Technical SEO ensures that your website can be crawled and indexed, is usable across devices, and is organized logically.
All of this promotes not only better SEO results but also better website performance and more conversions.
On-site SEO:
Optimizing the content on a website for users and search engines. This includes components like title tags, internal links, and content structure. To have the best chances of ranking for a target keyword, you want to provide the best possible content in a structure that aligns with Google’s ranking factors.
Off-site SEO:
This means link building and backlink management. Backlinks are links on other websites that direct to your website. Google’s algorithm considers backlinks in its ranking factors, so your backlink profile matters.
Building high-quality backlinks can be done in many ways: guest blogging, digital public relations, creating quality content that collects natural backlinks, and more.
Different Types of SEO Explained
E-commerce SEO:
Additional SEO elements include optimizing category pages, product pages, faceted navigation, internal linking structures, product images, product reviews, schema, and more.
Find the eCommerce SEO marketing agencies, or you can hire us.
Enterprise SEO:
This is SEO on a massive scale. Doing enterprise also typically means delays trying to get SEO changes implemented by the dev team, as well as the involvement of multiple stakeholders.
International SEO:
This is global SEO for international businesses – doing SEO for multiregional or multilingual websites – and optimizing for international search engines such as Google, Bing, and Baidu.
Local SEO:
Here, the goal is to optimize website visibility in local organic search engine results by managing and obtaining reviews and business listings, among others. This also includes optimizing the Google My Business Listing for local searches and update the NAP properly.
News SEO:
With news, speed is of utmost importance – specifically making sure you get into Google’s index as quickly as possible and appear in places such as Google Discover, Google’s Top Stories, and Google News.